Millions raised
at zero cost
TheStar.com
Two charities spend it all on
good works
July 12, 2009
Kevin Donovan
STAFF REPORTER
Dave Dryden
and Nigel Raincock have raised
millions of dollars for charity.
Each man does it in a completely
different way but their fundraising
has one key thing in common.
Every cent
you donate to their cause goes
to good works.
Dryden heads
up Sleeping Children Around
the World, a charity based in
the Etobicoke home where Dave
and brother Ken learned to skate
and stop pucks on a backyard
rink. The charity raises money
to help individual children
in developing countries with
"bedkits" –
simple collections of bedding,
school supplies, sometimes mosquito
nets or school uniforms. They
just delivered their one millionth
kit in the Philippines and are
setting their sights on the
next million.
"We want
this charity to go on forever,"
said Dryden.
Last year,
Sleeping Children raised $2.8
million. Since it began in 1970,
founded by Dave and Ken's late
father, Murray Dryden, they
have raised $20 million.
The charity
could not be more grassroots.
A $35 donation purchases a bedkit,
using supplies from the home
country. Volunteers assemble
and distribute them at their
own expense. That means the
volunteer pays for airfare and
accommodations in far-flung
places like India, Honduras
and Uganda.
There is no
fundraising expense. Amazingly,
word of mouth has built this
charity. Donors get a photo
of their bedkit being delivered.
Those letters and photos are
assembled on the top floor of
the two-storey Dryden home by
women who have volunteered for
decades.
Any administrative
expenses, like postage and the
pay of the lone salaried employee
is covered by an investment
fund Murray Dryden left the
charity. Every cent of each
donation goes to the cause.
This is a charity
that could not be more low key.
A plate of brownies or some
breakfast treats arrives occasionally
for the volunteers. The people
who go on the delivery trips
overseas are often retired teachers
or principals. Charity rules
stop them from claiming a tax
receipt for expenses that are
typically $5,000.
At the other
end of the spectrum is Set Sail
for Hope, an annual fundraiser
that mixes Toronto's business,
culinary and yachting elite.
Set Sail exists to support one
charity, Camp Trillium –
overnight and day camps that
bring children with cancer and
their families together.
"Cancer
doesn't take a holiday, it doesn't
care about the economy,"
said Raincock, Set Sail's chair,
in a rousing speech to those
assembled at its annual gala
on the Toronto Islands recently.
On that Friday
afternoon, 20 tables were set
with white linen under spreading
canopies. Chefs from some of
Toronto's top restaurants, and
their staff, donated time, food
and considerable culinary expertise.
Acqua Ristorante, Buca, Jacobs
& Co. Steakhouse and Epic
at the Fairmont Royal York were
among them.
There was beer
and wine, oyster bars and, moored
near the tables, 20 sleek yachts
with names like Short Circuit,
Kaisei and Sea Runner. Captains
and crews donated time for a
cruise after lunch.
The price of
admission per table/yacht is
a $7,500 donation. It's mostly
corporations like CIBC, Citibank
Canada and Scotia Capital that
donate, typically sending valued
employees as a reward. They
were short a table this year,
and Raincock's daughter got
a group of friends to kick in
for the last table.
Set Sail raises
between $150,000 and $160,000
annually. This year was tough,
but it met its target.
"You have
to kiss a lot of toads to get
a princess," said Raincock,
lauding the corporations who
stuck by in a tough year.
Since the fundraising
effort started 23 years ago,
albeit as a brown bag lunch
with smaller boats, Set Sail
has raised $1.9 million.
Raincock's
own boat, much smaller than
the 44-foot yachts now used,
just gets him over to the island.
"This event has grown so
big, she just doesn't fit in,"
he laughs.
With all the
food, equipment, staff and boats
donated for the day, the only
cost Set Sail has is a $25 event
permit for selling alcohol.
Somebody covered that.
"Thank
you for making a difference
in so many kids' lives,"
said city Councillor Sandra
Bussin, on hand to give the
city's good wishes.
"It's
remarkable," said Fiona
Fisher, Camp Trillium's development
director, as she welcomed people
to the event that has been a
mainstay for the unique camps. |